Welcome!

My name is Thierry van Herwijnen, which may be hard to pronounce if you don’t speak Dutch. I am the host of Sales Enablement Lab.  I am a leader in Worldwide Sales Enablement & Sales Operations at WIPRO.

This blog and my podcast are dedicated to topics I am very passionate about: Sales, Sales Enablement & Sales Operations.

I  am very fortunate to have worked in all three job functions through my career to date. . I spent over a decade selling complex hardware and software solutions in Europe, Middle East, Africa and Latin America. After 12 successful years in sales, I was asked to develop global sales enablement  programs that in fact, transformed the entire business. I realized I could help companies best by scaling my expertise through enablement.

You can find an overview of my career here.

Learn more about my podcast here.